Social Gifting / E-commerce
ZEFT
Reinventing the catalog gift for the modern era—personal curation meets seamless delivery.
Role
Product Design, Full-Stack Development
Stack
React, Go, Contentful
Status
PMF Achieved
Year
2021–Present
The Structural Flaw
Template-driven catalog gifts no longer match consumer preferences. Without curation, the selection feels impersonal and disconnected from what recipients actually want.
The Architectural Thesis
We built a system where senders curate a personalized selection of items. Recipients choose what they actually want, and payment is processed only for the selected item—aligning incentives across all parties.
Gifting, Redesigned
ZEFT reimagines the traditional catalog gift by putting curation back in the hands of the sender. Instead of picking from a generic list, senders select items they know the recipient will love.
The platform achieved product-market fit with organic B2C adoption and has since been adopted by major corporations for promotional campaigns, generating revenue across both consumer and enterprise segments.