An inbound service tested in one month
A booking service for travelers visiting Japan — English-first, with international card payments.
Role
Technical Advisory, Full-Stack Development
Client
Tourism Startup
Year
2022
Serving foreign travelers in Japan presents unique friction: language barriers, unfamiliar payment methods, and trust gaps. Most local services fail to address these structural issues.
We built a minimal viable product in one month to test a core hypothesis: whether a streamlined, English-first booking flow with international payment support could unlock a new market segment.
Low-cost, high-speed hypothesis validation. Rather than building a full product, we built just enough to learn. The MVP validated willingness to pay and identified key friction points. The cross-border UX patterns produced were later applied to BetterFreeze.